2020 key learning: be more prepared
Nearly all aspects of life have been disrupted by a convergence of challenges in 2020. For professional communicators, the work is just getting started.
The White House: Coming up short on POTUS Covid-19 communications
In times of crisis, there is little room for leaders to waver, under-inform or increase uncertainty. The White House communications have come up short.
Uber is putting its money where its mouth is
Uber just earned an “A” for saying what it means and meaning what it says.
Marketing during a “social dilemma”
Communicating with your mission-critical audiences during this historic tumult is not a task for the faint-of-heart.
Communicating when there are no good options
When the going gets tough, communicators must trade in campaigning and wordsmithing for the basics of good communications.
Did Starbucks back-pedal into a bigger crisis?
While you can never please everyone, Starbucks seems to have backed themselves into a lose-lose situation.
PPP loan scrutiny — should my business be concerned?
As businesses take advantage of Paycheck Protection Program loans, some have received public backlash. If you’re concerned about potential scrutiny, here’s what you can do to prepare.
Communicating into, during and through COVID-19: a communications framework
As you navigate this crisis and gradual return to business, our framework will help guide the conversation with your most important audiences.
8 lessons from the DeWine/Acton communications playbook
Business leaders can take 8 lessons from Ohio Governor Mike DeWine and Ohio Department of Health Director Dr. Amy Acton for delivering high-stakes messages during crisis.