Is it creepy or is it commerce? Or, is it the start of a really big change?

Can we connect the recent Cambridge Analytica data scam to big advertisers seeking greater transparency and accountability on Facebook? Yes.

By | 2018-03-27T14:13:23+00:00 March 27th, 2018|News, Social Media|Comments Off on Is it creepy or is it commerce? Or, is it the start of a really big change?

What Snapchat’s latest update means for brands

Many Snapchat users were surprised over the weekend when they updated the app and experienced the platform's biggest changes yet.

By | 2018-03-27T14:07:25+00:00 February 14th, 2018|Marketing Communications, Social Media, Vr3|Comments Off on What Snapchat’s latest update means for brands

Harnessing—or not harnessing—a viral story

It started with a touchdown pass and turned into hundreds of thousands of dollars for charity. What happened between the two events was magic.

By | 2018-03-27T14:09:50+00:00 January 29th, 2018|Community Relations, Marketing Communications, Media Relations, Social Media, Vr3|Comments Off on Harnessing—or not harnessing—a viral story

6 marketing habits worth adopting in 2018

Here are our suggestions of six (sleep- and vitamin-optional) marketing habits worth adopting in 2018.

By | 2018-03-27T14:11:06+00:00 January 16th, 2018|Corporate Communications, Marketing Communications, Social Media|Comments Off on 6 marketing habits worth adopting in 2018

Rogue social media posts: NPR’s cautionary tale

Rogue social media mistakes are not unheard of, and they are, unfortunately, the sort of crises that can happen in a split second of carelessness and can take years to recover from.

By | 2017-10-03T16:31:50+00:00 October 3rd, 2017|News, Social Media|Comments Off on Rogue social media posts: NPR’s cautionary tale