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  • A man wearing headphones speaks into a microphone while being filmed with a cell phone on tripod.

Social media influencers sway opinions

Trust is waning in many areas. But a new global survey finds that social media influencers’ power to shape followers’ level of trust is gaining ground.

By Karen Bells|2026-03-26T16:24:45-04:00March 26th, 2026|communications strategy, content development, marketing, media relations, social media|Comments Off on Social media influencers sway opinions
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  • Four people sit around a conference table in discussion, with stock updates behind them.

Who to trust when trust is shifting

Uncertainty weakens and challenges trust. Trust is critical to scale business and lead an exceedingly critical and insular workforce. Seize the opportunity.

By Nick Vehr|2026-03-03T12:31:50-05:00March 3rd, 2026|communications strategy, content development, crisis communications, executive communications, marketing, social media|Comments Off on Who to trust when trust is shifting
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  • A woman looks at a tablet near a bulletin board and work table covered in notes.

3 creative ways to add marketing oomph

The Pinterest Predicts report identifies three trends likely to shape 2026. Learn how whimsy, nostalgia and pen pals can help you connect with audiences.

By Sophia Duff|2026-01-27T14:03:52-05:00January 27th, 2026|content development, marketing, social media|Comments Off on 3 creative ways to add marketing oomph
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  • A woman and man discuss as they share a laptop screen.

New tool streamlines content planning

Canva’s feature Sheets makes organizing easier, with prebuilt social media calendar templates, real-time collaboration tools and built-in translation options.

By Sophia Duff|2026-01-27T13:27:30-05:00January 27th, 2026|content development, marketing, social media|Comments Off on New tool streamlines content planning
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  • A group of diverse people interact at a coffee shop event.

6 customer engagement tactics to try

Sure, you use social listening tools and customer surveys, but have you tried inviting your customers out for coffee or having them co-create your event video?

By Karen Bells|2025-10-14T17:56:24-04:00October 10th, 2025|analytics, communications strategy, community relations, content development, event planning, executive communications, marketing, social media|Comments Off on 6 customer engagement tactics to try
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  • Two female coworkers sitting at a laptop laughing together.

Want to communicate better? Have fun.

Quizzes, trending songs, illustrations, sweepstakes, podcasts, storymaps and more — there’s no shortage of ways to liven up your corporate communications.

By Karen Bells|2025-10-14T18:05:34-04:00October 8th, 2025|communications strategy, content development, executive communications, marketing, social media|Comments Off on Want to communicate better? Have fun.
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  • Make Instagram algorithms work for you

Make Instagram algorithms work for you

Understanding how to boost Instagram engagement can feel like a shot in the dark. These algorithm insights can take your social media game to the next level.

By Allison Kluge|2025-05-30T16:28:38-04:00May 30th, 2025|analytics, content development, social media|Comments Off on Make Instagram algorithms work for you
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  • Audience of business people listening intently

Communicating in times of change

Even in the face of sometimes disorienting change, let clear and authentic communication provide the stability that steers your organization through.

By Nick Vehr|2025-02-28T11:06:49-05:00February 28th, 2025|communications strategy, community relations, content development, crisis communications, executive communications, marketing, media relations, social media|Comments Off on Communicating in times of change
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  • Football on field in a lit stadium at night

2025 Super Bowl ads: Thumbs up or down

The game within the game: what’s the “Vehr Verdict” on 2025 Super Bowls ads? Thumbs up or thumbs down.

By Allison Kluge|2025-02-12T19:30:41-05:00February 12th, 2025|marketing, media relations, social media, Vehr news and perspectives|Comments Off on 2025 Super Bowl ads: Thumbs up or down
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  • PRSA panel — February 2025

Today’s PR: Ask “So what?” and “Why?”

The value of public relations in 2025, according to local industry experts, rests on two core questions: “So What?” and “Why?”

By Nick Vehr|2025-02-07T14:51:33-05:00February 7th, 2025|communications strategy, content development, crisis communications, executive communications, marketing, social media, Vehr tip sheet|Comments Off on Today’s PR: Ask “So what?” and “Why?”
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Recent Posts

  • Social media influencers sway opinions
  • Rebuilding trust in time of insularity
  • Who to trust when trust is shifting
  • Fortune favors the brave … be bold
  • 3 creative ways to add marketing oomph

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