A common anxiety around influencer marketing comes down to one thing: control.
Can we connect the recent Cambridge Analytica data scam to big advertisers seeking greater transparency and accountability on Facebook? Yes.
Many Snapchat users were surprised over the weekend when they updated the app and experienced the platform's biggest changes yet.
It started with a touchdown pass and turned into hundreds of thousands of dollars for charity. What happened between the two events was magic.
Peter Hamby, head of news at Snapchat, recently spoke to a media class at the University of Cincinnati. Here are our key takeaways.
Here are our suggestions of six (sleep- and vitamin-optional) marketing habits worth adopting in 2018.
Facebook is once again changing its algorithm to prioritize content from friends and family. As a Facebook user, thank you. As a Facebook marketer, WTH.
Another day, another brand faces the wrath of social media users.
'Tis the season for a few holiday advertising tips.
Rogue social media mistakes are not unheard of, and they are, unfortunately, the sort of crises that can happen in a split second of carelessness and can take years to recover from.