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We have an acute interest in anything and everything that influences how businesses and their leaders communicate to drive growth, respond to opportunities, address challenges and nurture cultures. We publish these insights in March Forth, our monthly newsletter that helps lead the way to better practices.
in this issue
Rebranding? How not to ruffle feathers like Twitter
Unveiling a new logo or company image doesn’t have to hurt. Look to the recent — and much-maligned — transformation of Twitter to X for examples of what not to do.