Stock photos: Building or breaking trust
The use of stock photos by marketers and advertisers is nothing new. It is a rather standard practice. What could go wrong? Well, plenty.
Content is your website’s best SEO friend
Plenty can be done off-site to make a site accessible to search engines’ crawlers, but there is also much to be done on the front-end to optimize your content.
Insights: The Washington Post … Game on!
Laura Phillips, President of Vehr Communications, and I were there as part of an insider’s tour for fifty professional communicators attending the annual IPREX Global Management Conference.
Dragons, White Walkers and Westeros: How HBO found marketing gold
While the landscape of future television has undoubtedly been changed forever by the groundbreaking series, it’s hard to discredit the impact of the sheer pervasiveness of the marketing done for the behemoth fantasy masterpiece.
Corn syrup kerfuffle appears to favor Bud
“Game, set, and match” to Anheuser-Busch as MillerCoors files lawsuit over the claim by Bud Light that MillerCoors uses corn syrup in its beer products.
A brand builder’s master class with John Pepper
I recently had the opportunity, with some other Cincinnati-area marketers and communicators, to listen to, learn from and chat with one of the world’s most iconic brand builders – John Pepper.
15 years of Facebook: The good, the bad, the ugly and what comes next
For every misstep and malfeasance made by the big, blue Internet giant, communities are brought just the slightest bit closer together.
Happy Valentine’s Day: May all your relationships be true
Call us sentimental. Think of us as romantics. Throw in a pinch of outright passion. Wow! Do we love Valentine’s Day.
The five languages you should be learning
We have all felt and heard the manifestation of another’s love language. We express how much we love and value those closest to us in countless ways. But what about that other type of special relationship?
A look into healthy audience engagement #relationshipgoals
If you’re a marketing or PR pro tasked with delivering (or reporting on) audience engagement, consider these relationship-related insights as you frame your strategy and execution.