A controversial advertisement has taken Peloton’s brand value for a bumpy ride, but it just might be worth it.
Holidays are a time for food, family and celebration. It’s also a time when giving is top of mind for many, thus making it an ideal time to highlight your company’s philanthropic efforts.
Let’s cut to the chase – the holidays are busy. They’re high on cheer and low on time. For you. For me. For everyone. That includes the media.
Nearly every brand wants a piece of the pie during the holiday season, and it can feel hard to compete – especially if your time or budget is limited.
Karen Bells talks media training, the future of journalism and what all marketing professionals can learn from Ben Harper.
In the growing digital age, Google Analytics is becoming an increasingly beneficial tool in helping public relations professionals gain a deeper understanding of their audience(s).
In addition to delivering messages of good cheer, obligatory greeting cards also provide an invaluable marketing opportunity.
If all media is biased one way or the other, and you don’t want to depend on that one outspoken aunt’s spin on the daily news, maybe you do need to spend a little time sorting it out.
Eerily well-timed ads continue to fuel this conspiracy theory despite Facebook’s claims that it does not listen to users for advertising purposes.
When it comes to understanding your online audiences and quantifying campaign success, Google Analytics is an invaluable tool.