Peloton dominating the headlines for all the wrong reasons
A controversial advertisement has taken Peloton’s brand value for a bumpy ride, but it just might be worth it.
Tips for showcasing your company’s philanthropic efforts
Holidays are a time for food, family and celebration. It’s also a time when giving is top of mind for many, thus making it an ideal time to highlight your company’s philanthropic efforts.
Most wonderful time of the year? Not for pitching media*
Let’s cut to the chase – the holidays are busy. They’re high on cheer and low on time. For you. For me. For everyone. That includes the media.
3 ways to prep your social media for the holidays
Nearly every brand wants a piece of the pie during the holiday season, and it can feel hard to compete – especially if your time or budget is limited.
Common Grounds: Karen Bells
Karen Bells talks media training, the future of journalism and what all marketing professionals can learn from Ben Harper.
I’m in PR, so why should I care about Google Analytics?
In the growing digital age, Google Analytics is becoming an increasingly beneficial tool in helping public relations professionals gain a deeper understanding of their audience(s).
5 tips for holiday greeting success
In addition to delivering messages of good cheer, obligatory greeting cards also provide an invaluable marketing opportunity.
Media transparency and our responsibility
If all media is biased one way or the other, and you don’t want to depend on that one outspoken aunt’s spin on the daily news, maybe you do need to spend a little time sorting it out.
Facebook takes a stab at transparency
Eerily well-timed ads continue to fuel this conspiracy theory despite Facebook’s claims that it does not listen to users for advertising purposes.
Become a Google Analytics guru with these 8 terms
When it comes to understanding your online audiences and quantifying campaign success, Google Analytics is an invaluable tool.