Logos: Create the trends, or follow them?
Leveraging trends may make a brand feel current, being on trend also means that a brand has less of an individual identity, and subsequently less recognition.
Hard work, history at front lines of Scripps National Spelling Bee
My joint internship with Vehr Communications and The E.W. Scripps Company gave me an inside view of the 92nd Bee recently, an unforgettable and edifying experience.
Bee Report: The Auslaut (from the intern perspective)
Haley Fite and Max Winter were there for the “final sound” of the 2017 and 2019 Scripps National Spelling Bee Championship.
Welcome our new intern, Max Winter
Max Winter has joined our team this summer as intern with the Cincinnati Strategic Communications Leadership Program, which is a partnership between Vehr and the E.W. Scripps Company.
Color trends: Did Pantone get it wrong?
Are these formal aesthetics and stern colors a reflection on the negativity of our current political state?
A mind is a wonderful thing to measure
Cincinnati’s leading marketing and communications professionals gathered for a presentation from Joe Willke, President, and Elise Temple, PhD, Vice President, from Nielsen.
Stock photos: Building or breaking trust
The use of stock photos by marketers and advertisers is nothing new. It is a rather standard practice. What could go wrong? Well, plenty.
Content is your website’s best SEO friend
Plenty can be done off-site to make a site accessible to search engines’ crawlers, but there is also much to be done on the front-end to optimize your content.
Insights: The Washington Post … Game on!
Laura Phillips, President of Vehr Communications, and I were there as part of an insider’s tour for fifty professional communicators attending the annual IPREX Global Management Conference.
Dragons, White Walkers and Westeros: How HBO found marketing gold
While the landscape of future television has undoubtedly been changed forever by the groundbreaking series, it’s hard to discredit the impact of the sheer pervasiveness of the marketing done for the behemoth fantasy masterpiece.