Creating a year-in-review designed to dazzle
Retrospectives are a can’t-miss content push for many brands. But, these seemingly fun and light-hearted reflections can come with a catch-22.
2020 marketing and consumer trends
Technology is ubiquitous today, As such, it is impossible to separate tech from any trend discussion.
We can see it now: digital marketing trends taking us into 2020
There are many challenges as we grapple with changing algorithms, privacy concerns and ad-blind audiences. Luckily, there are just as many opportunities.
Status update: what to expect from social media in 2020 and beyond
The past decade revolutionized the way we socialize online. Facebook introduced its first [...]
Media relations in 2020: what to expect
As you implement your campaigns in the coming year, act ethically, always tell the truth and show appreciation and respect to the journalists and editors who write our stories.
2020 design trends: what’s old is new again
Our sentimentality for the 80s has become a cultural phenomenon, and this nostalgia is influencing design trends for 2020 in a big way.
Peloton dominating the headlines for all the wrong reasons
A controversial advertisement has taken Peloton’s brand value for a bumpy ride, but it just might be worth it.
Tips for showcasing your company’s philanthropic efforts
Holidays are a time for food, family and celebration. It’s also a time when giving is top of mind for many, thus making it an ideal time to highlight your company’s philanthropic efforts.
Most wonderful time of the year? Not for pitching media*
Let’s cut to the chase – the holidays are busy. They’re high on cheer and low on time. For you. For me. For everyone. That includes the media.
3 ways to prep your social media for the holidays
Nearly every brand wants a piece of the pie during the holiday season, and it can feel hard to compete – especially if your time or budget is limited.