Following the customer, telling the story
A Discussion with Adam Symson, CEO, The E.W. Scripps Co.
Common Grounds: Stacy Delk
Max Winter recently sat down with Stacy Delk, VP of client services and counselor, to talk about managing communications chaos and the need to Marie Kondo every now and then.
Hopelessly devoted … to your brand
We all know that building a loyal following is a necessity for a successful brand. But loyalty is different from true love.
Common Grounds: Haley Fite
Max Winter sits down with Haley Fite to chat about social media advertising, the future of AI and the science behind a perfect chai latte.
Does your brand reflect your values?
The actions of a brand speak louder than its words. Ultimately, a brand’s reputation depends on whether it upholds the promise it makes with its consumers.
Creating a year-in-review designed to dazzle
Retrospectives are a can’t-miss content push for many brands. But, these seemingly fun and light-hearted reflections can come with a catch-22.
2020 marketing and consumer trends
Technology is ubiquitous today, As such, it is impossible to separate tech from any trend discussion.
We can see it now: digital marketing trends taking us into 2020
There are many challenges as we grapple with changing algorithms, privacy concerns and ad-blind audiences. Luckily, there are just as many opportunities.
Status update: what to expect from social media in 2020 and beyond
The past decade revolutionized the way we socialize online. Facebook introduced its first [...]
Media relations in 2020: what to expect
As you implement your campaigns in the coming year, act ethically, always tell the truth and show appreciation and respect to the journalists and editors who write our stories.