The use of stock photos by marketers and advertisers is nothing new. It is a rather standard practice. What could go wrong? Well, plenty.
Plenty can be done off-site to make a site accessible to search engines’ crawlers, but there is also much to be done on the front-end to optimize your content.
Laura Phillips, President of Vehr Communications, and I were there as part of an insider’s tour for fifty professional communicators attending the annual IPREX Global Management Conference.
While the landscape of future television has undoubtedly been changed forever by the groundbreaking series, it’s hard to discredit the impact of the sheer pervasiveness of the marketing done for the behemoth fantasy masterpiece.
“Game, set, and match” to Anheuser-Busch as MillerCoors files lawsuit over the claim by Bud Light that MillerCoors uses corn syrup in its beer products.
I recently had the opportunity, with some other Cincinnati-area marketers and communicators, to listen to, learn from and chat with one of the world’s most iconic brand builders – John Pepper.
For every misstep and malfeasance made by the big, blue Internet giant, communities are brought just the slightest bit closer together.
Call us sentimental. Think of us as romantics. Throw in a pinch of outright passion. Wow! Do we love Valentine’s Day.
We have all felt and heard the manifestation of another’s love language. We express how much we love and value those closest to us in countless ways. But what about that other type of special relationship?
If you’re a marketing or PR pro tasked with delivering (or reporting on) audience engagement, consider these relationship-related insights as you frame your strategy and execution.