I recently had the opportunity, with some other Cincinnati-area marketers and communicators, to listen to, learn from and chat with one of the world’s most iconic brand builders – John Pepper.
Call us sentimental. Think of us as romantics. Throw in a pinch of outright passion. Wow! Do we love Valentine’s Day.
How many times have we heard it? “A picture is worth a thousand words.” Unless, of course, it isn’t. Or at least it is not the thousand words you first thought it to be.
I am not a tech geek. I do, however, understand the importance of innovation and risk to grow jobs, community and economies. All of this is also good for Cincinnati.
It’s always tricky when brands take on causes. Brand loyalty is hard-earned and easily lost. Sometimes it works, and Gillette is hoping their gamble pays off.
We are living in a time in which the lines between right and wrong seem to be shifting or blurred. Sometimes, though, wrong is wrong, making seemingly hard decisions much easier.
Can we connect the recent Cambridge Analytica data scam to big advertisers seeking greater transparency and accountability on Facebook? Yes.
Life is not fair, get used to it. This is universal and ageless. It applies to all industry sectors and life in general, not just to integrated marketing firms.
There is still a lot of misdirected energy among communications professionals to hold on to traditional nomenclature for what it is that we do, whether an advertising, marketing, PR or branding agency.
To celebrate 10 years in business, we’ve decided to initiate a program to donate our services and support local nonprofits in ways that can make a real difference.