At mid-year, this may be the last, best time for your marketing efforts to have a meaningful impact on this year’s performance.
Are your media relations efforts working? At mid-year, this is a great time to assess.
Cincinnati’s leading marketing and communications professionals gathered for a presentation from Joe Willke, President, and Elise Temple, PhD, Vice President, from Nielsen.
The use of stock photos by marketers and advertisers is nothing new. It is a rather standard practice. What could go wrong? Well, plenty.
Laura Phillips, President of Vehr Communications, and I were there as part of an insider’s tour for fifty professional communicators attending the annual IPREX Global Management Conference.
I recently had the opportunity, with some other Cincinnati-area marketers and communicators, to listen to, learn from and chat with one of the world’s most iconic brand builders – John Pepper.
Call us sentimental. Think of us as romantics. Throw in a pinch of outright passion. Wow! Do we love Valentine’s Day.
How many times have we heard it? “A picture is worth a thousand words.” Unless, of course, it isn’t. Or at least it is not the thousand words you first thought it to be.
I am not a tech geek. I do, however, understand the importance of innovation and risk to grow jobs, community and economies. All of this is also good for Cincinnati.
It’s always tricky when brands take on causes. Brand loyalty is hard-earned and easily lost. Sometimes it works, and Gillette is hoping their gamble pays off.