2020 key learning: be more prepared
Nearly all aspects of life have been disrupted by a convergence of challenges in 2020. For professional communicators, the work is just getting started.
The White House: Coming up short on POTUS Covid-19 communications
In times of crisis, there is little room for leaders to waver, under-inform or increase uncertainty. The White House communications have come up short.
Uber is putting its money where its mouth is
Uber just earned an “A” for saying what it means and meaning what it says.
Communicating when there are no good options
When the going gets tough, communicators must trade in campaigning and wordsmithing for the basics of good communications.
Step up your media game during the pandemic
Facing the media can be daunting under normal circumstances, but social distancing adds a whole new set of challenges. These tips will help you prepare for the spotlight.
Black Friday, gone for good?
This holiday shopping season is going to be like none we’ve ever seen before. Here’s what marketers need to know.
Social media is at a crossroads
Social media is more powerful today than ever before, but that power comes with serious ethical ramifications.
A playbook to view and capitalize on opportunity in a post-pandemic world
Effectively communicating to inform, inspire and move key stakeholders to action is a critical factor that will influence post-pandemic success.
PPP loan scrutiny — should my business be concerned?
As businesses take advantage of Paycheck Protection Program loans, some have received public backlash. If you’re concerned about potential scrutiny, here’s what you can do to prepare.
The 2020 NFL Draft: four lessons on pivoting your event in a pandemic
For event planners with a bit of ingenuity, the show simply must go on. Here are four lessons marketers can take away from the NFL’s completely virtual draft.