Social media is at a crossroads
Social media is more powerful today than ever before, but that power comes with serious ethical ramifications.
A playbook to view and capitalize on opportunity in a post-pandemic world
Effectively communicating to inform, inspire and move key stakeholders to action is a critical factor that will influence post-pandemic success.
PPP loan scrutiny — should my business be concerned?
As businesses take advantage of Paycheck Protection Program loans, some have received public backlash. If you’re concerned about potential scrutiny, here’s what you can do to prepare.
The 2020 NFL Draft: four lessons on pivoting your event in a pandemic
For event planners with a bit of ingenuity, the show simply must go on. Here are four lessons marketers can take away from the NFL’s completely virtual draft.
Communicating into, during and through COVID-19: a communications framework
As you navigate this crisis and gradual return to business, our framework will help guide the conversation with your most important audiences.
A portrait of American parenting during the COVID-19 pandemic
Families are adjusting to a new normal. This study gives us the first statistical portrait of how homelife has changed during the global pandemic.
Are there opportunities as we head down the curve?
While it may be too soon to predict the “new normal”, every business should be assessing the changes brought about by COVID-19 and asking tough questions.
Take advantage of these free learning resources while social distancing
Stay busy while practicing appropriate social distancing and come out of quarantine even smarter with these free or discounted learning tools.
Five social media features to build community and foster connection
Once overlooked, these social media features are now connecting communities to the essential resources they need for education, relationships, marketing and more.
8 lessons from the DeWine/Acton communications playbook
Business leaders can take 8 lessons from Ohio Governor Mike DeWine and Ohio Department of Health Director Dr. Amy Acton for delivering high-stakes messages during crisis.