April Fools’ Day 2021: A lesson in marketing through humor
This year, the overly elaborate April Fools’ marketing schemes of years past were mostly absent, but there were a few well-received antics.
Zoom fatigue: one size does not fit all
Despite our efforts to create a sense of social normalcy in our virtual work environments, employees are getting burned out. Here are some ways to help.
COVID vaccine — In whom should we trust?
In addition to the pandemic, we’re also facing an infodemic, a rapid and far-reaching spread of misinformation about COVID-19 vaccinations.
Vaccination for your workplace — what are the rules?
The tension between getting back to work and respecting science and the realities of the pandemic is manifesting itself in today’s workplace.
COVID-19 vaccination: The next great communications challenge
Vaccine skepticism is not just about politics, it is also about trust, which makes it about communications.
2020: Historically naughty and surprisingly nice
As we enter this unusual holiday season, it’s worth a minute to look back on a year that has been both historically naughty and surprisingly quite nice.
Vaccine hesitancy … Bridging the trust gap is the first step
Hesitancy around COVID-19 vaccination is much too high. Strategic, creative and ubiquitous communications are critical to bridging the trust gap.
2020 key learning: be more prepared
Nearly all aspects of life have been disrupted by a convergence of challenges in 2020. For professional communicators, the work is just getting started.
The White House: Coming up short on POTUS Covid-19 communications
In times of crisis, there is little room for leaders to waver, under-inform or increase uncertainty. The White House communications have come up short.
Uber is putting its money where its mouth is
Uber just earned an “A” for saying what it means and meaning what it says.