Prosecute the story: Greiner’s law expertise lends communications tip
It doesn’t have to be a story (and you certainly don’t have to go to court) but Greiner’s advice is a refreshing take on a key principle for communicators on any level.
PR lessons from the Grinch
Who knew we could learn so much from a character who was born with a heart “two sizes too small?”
This is my brand. I have to defend it.
PR textbooks don’t give Kevin McCallister enough credit for being a master of crisis communications. Here are five lessons from the holiday classic Home Alone.
3 reputation management tips to avoid looking like a turkey
Protecting your company’s reputation is a complex and never-ending task. The nuances can change based on the need, but there are several tips that always apply.
2020 key learning: be more prepared
Nearly all aspects of life have been disrupted by a convergence of challenges in 2020. For professional communicators, the work is just getting started.
The White House: Coming up short on POTUS Covid-19 communications
In times of crisis, there is little room for leaders to waver, under-inform or increase uncertainty. The White House communications have come up short.
Uber is putting its money where its mouth is
Uber just earned an “A” for saying what it means and meaning what it says.
Marketing during a “social dilemma”
Communicating with your mission-critical audiences during this historic tumult is not a task for the faint-of-heart.
Communicating when there are no good options
When the going gets tough, communicators must trade in campaigning and wordsmithing for the basics of good communications.
Did Starbucks back-pedal into a bigger crisis?
While you can never please everyone, Starbucks seems to have backed themselves into a lose-lose situation.