As you implement your campaigns in the coming year, act ethically, always tell the truth and show appreciation and respect to the journalists and editors who write our stories.
Let’s cut to the chase – the holidays are busy. They’re high on cheer and low on time. For you. For me. For everyone. That includes the media.
If all media is biased one way or the other, and you don’t want to depend on that one outspoken aunt’s spin on the daily news, maybe you do need to spend a little time sorting it out.
Much of our engaged and interactive discussion focused not just on the business side of media, but on the future of journalism.
Are your media relations efforts working? At mid-year, this is a great time to assess.
Developing and fostering relationships with the media are critical. Here are three essential tips to help you along the way.
To a reporter, all the pitches they receive are just hooks on a line, so how do you get one to bite yours? Perhaps these can help you get the media catch of the day.
The hard work of pitching journalists has paid off and you landed a live TV interview. But the road doesn't end here, there is still more work to be done.
Maybe it’s because I’ve been thinking about media relations a lot lately. Maybe it’s because, deep down, I’m a wannabe songwriter.