What sounded like a too-good-to-be-true promotion turned into just that when thousands of parents and kids waited in lines at Build-A-Bear stores for “pay your age” day.
It started with a touchdown pass and turned into hundreds of thousands of dollars for charity. What happened between the two events was magic.
We all know the old saying, no publicity is bad publicity. In this case, the new mascot isn’t hurting anyone. Denny’s isn’t firing anybody’s wife or defending abusive treatment of customers.
Regardless of your politics, if you are a spokesperson and you must comment, you (or someone who works for you) needs to do SEVEN things well.
Melodic Connections has been selected to receive our 2017 Vehr Cares grant, worth up to $25,000 in integrated communications and marketing services.
We’ve sucked in our breath more than a few times since the ball dropped on 2016, and with that in mind we’ve rounded up our agency’s best tips for a better end to 2017. Read them, learn them, hope you never need them, but please – keep them top of mind. May the Fourth be with you.
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.
We’ve all heard it. We’ve all seen it in headlines. We’re all to blame for the surge of “fake news.”
We crave news and information. But all the constant refreshing is not without its toll, especially of late.