Google Analytics is a wonderful tool. Marketers get tons of information from the data available from what blog posts are most popular to what device people are using to get to your website.
While marketing dashboard metrics are critical and should be reviewed regularly, we’d provide greater value to our organizations if we look at them in the context of the larger business environment and explore all the possible nuances that took us from A to B.
In the digital age, it’s hard to ignore metrics.
Which metrics matter when it comes to evaluating a communications program?
When you thought you had digital ad campaigns down pat, consumer behavior changes.