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Nearly every brand wants a piece of the pie during the holiday season, and it can feel hard to compete – especially if your time or budget is limited.
Max Winter has joined our team this summer as intern with the Cincinnati Strategic Communications Leadership Program, which is a partnership between Vehr and the E.W. Scripps Company.
While the landscape of future television has undoubtedly been changed forever by the groundbreaking series, it’s hard to discredit the impact of the sheer pervasiveness of the marketing done for the behemoth fantasy masterpiece.
“Game, set, and match” to Anheuser-Busch as MillerCoors files lawsuit over the claim by Bud Light that MillerCoors uses corn syrup in its beer products.
We have all felt and heard the manifestation of another’s love language. We express how much we love and value those closest to us in countless ways. But what about that other type of special relationship?
If you’re a marketing or PR pro tasked with delivering (or reporting on) audience engagement, consider these relationship-related insights as you frame your strategy and execution.
There are countless best practices for crisis communications management and it is good to be familiar with them.
The flywheel might be the marketing industry’s darling for 2019, but the concepts that accompany it have actually presented a new way for me to look at my own marketing practice.
Are chatbots a smart tool for streamlining high-volume customer service requests while saving labor costs, or are they overhyped and inauthentic? You decide.