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  • Executive man types on a laptop in the early morning.

Finding, refining your executive voice

For executives, effective written and verbal communication is critical. Go beyond just having something to say, and master saying it in your authentic voice.

By Karen Bells|2025-03-31T14:20:29-04:00March 31st, 2025|communications strategy, content development, executive communications, marketing, media relations|Comments Off on Finding, refining your executive voice
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  • Audience of business people listening intently

Communicating in times of change

Even in the face of sometimes disorienting change, let clear and authentic communication provide the stability that steers your organization through.

By Nick Vehr|2025-02-28T11:06:49-05:00February 28th, 2025|communications strategy, community relations, content development, crisis communications, executive communications, marketing, media relations, social media|Comments Off on Communicating in times of change
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  • Two hands (one robot and one human) give thumbs up

The evolution of AI as a game-changer

AI is a game-changer. Since late 2022, communication professionals’ use of the tool has grown. At the same time, we are all still learning how to use it.

By Nick Vehr|2025-02-19T11:22:19-05:00February 19th, 2025|communications strategy, content development, marketing, Vehr news and perspectives|Comments Off on The evolution of AI as a game-changer
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  • Football on field in a lit stadium at night

2025 Super Bowl ads: Thumbs up or down

The game within the game: what’s the “Vehr Verdict” on 2025 Super Bowls ads? Thumbs up or thumbs down.

By Allison Kluge|2025-02-12T19:30:41-05:00February 12th, 2025|marketing, media relations, social media, Vehr news and perspectives|Comments Off on 2025 Super Bowl ads: Thumbs up or down
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  • PRSA panel — February 2025

Today’s PR: Ask “So what?” and “Why?”

The value of public relations in 2025, according to local industry experts, rests on two core questions: “So What?” and “Why?”

By Nick Vehr|2025-02-07T14:51:33-05:00February 7th, 2025|communications strategy, content development, crisis communications, executive communications, marketing, social media, Vehr tip sheet|Comments Off on Today’s PR: Ask “So what?” and “Why?”
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  • Diverse group of professionals using VR goggles.

New year, new you? Trends for 2025

What does the year ahead look like for corporate communications? AI is here to stay. New tools pop up all the time. And some old favorites have sticking power.

By Karen Bells|2025-01-20T12:53:01-05:00January 20th, 2025|communications strategy, content development, crisis communications, executive communications, marketing, media relations, social media|Comments Off on New year, new you? Trends for 2025
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  • Black CEO wearing headphones at microphone recording podcast.

CEO communications — go beyond basic

Sure, a companywide memo or annual report “Letter from the CEO” is important. But an organization’s top leader needs more tools in the communications toolbox.

By Karen Bells|2025-01-20T12:38:35-05:00January 20th, 2025|communications strategy, community relations, content development, crisis communications, executive communications, marketing, media relations, social media|Comments Off on CEO communications — go beyond basic
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  • Man in suit typing on laptop with AI graphics overlaid

Law and PR: Similarities considering AI

There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.

By Nick Vehr|2024-10-09T19:41:41-04:00October 10th, 2024|communications strategy, crisis communications, executive communications, marketing, media relations, social media, Vehr news and perspectives|Comments Off on Law and PR: Similarities considering AI
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  • A spiral clock symbolizes the continuum of time.

Where are we in the AI revolution?

AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.

By Nick Vehr|2024-08-23T15:16:40-04:00August 23rd, 2024|communications strategy, content development, crisis communications, executive communications, marketing, media relations, social media, Vehr news and perspectives|Comments Off on Where are we in the AI revolution?
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  • Runners lined up on the blocks

Gemini AI stumbles out of the blocks

Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.

By Nick Vehr|2024-08-01T14:47:32-04:00August 1st, 2024|communications strategy, crisis communications, marketing, media relations, social media, Vehr news and perspectives|Comments Off on Gemini AI stumbles out of the blocks
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Recent Posts

  • Finding, refining your executive voice
  • Communicating in times of change
  • The evolution of AI as a game-changer
  • 2025 Super Bowl ads: Thumbs up or down
  • Today’s PR: Ask “So what?” and “Why?”

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