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  • A man wearing headphones speaks into a microphone while being filmed with a cell phone on tripod.

Social media influencers sway opinions

Trust is waning in many areas. But a new global survey finds that social media influencers’ power to shape followers’ level of trust is gaining ground.

By Karen Bells|2026-03-26T16:24:45-04:00March 26th, 2026|communications strategy, content development, marketing, media relations, social media|Comments Off on Social media influencers sway opinions
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  • Four people sit around a conference table in discussion, with stock updates behind them.

Who to trust when trust is shifting

Uncertainty weakens and challenges trust. Trust is critical to scale business and lead an exceedingly critical and insular workforce. Seize the opportunity.

By Nick Vehr|2026-03-03T12:31:50-05:00March 3rd, 2026|communications strategy, content development, crisis communications, executive communications, marketing, social media|Comments Off on Who to trust when trust is shifting
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  • A male African lion looks into the distance.

Fortune favors the brave … be bold

Fortune favors the brave, not the cautious. The world’s best business leaders prepare for how to address those things that keep them up at night.

By Nick Vehr|2026-02-18T17:47:57-05:00February 18th, 2026|communications strategy, crisis communications, executive communications, marketing|Comments Off on Fortune favors the brave … be bold
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  • A woman looks at a tablet near a bulletin board and work table covered in notes.

3 creative ways to add marketing oomph

The Pinterest Predicts report identifies three trends likely to shape 2026. Learn how whimsy, nostalgia and pen pals can help you connect with audiences.

By Sophia Duff|2026-01-27T14:03:52-05:00January 27th, 2026|content development, marketing, social media|Comments Off on 3 creative ways to add marketing oomph
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  • A woman and man discuss as they share a laptop screen.

New tool streamlines content planning

Canva’s feature Sheets makes organizing easier, with prebuilt social media calendar templates, real-time collaboration tools and built-in translation options.

By Sophia Duff|2026-01-27T13:27:30-05:00January 27th, 2026|content development, marketing, social media|Comments Off on New tool streamlines content planning
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  • The Vehr logo appears in the center of a holly berry wreath.

Holiday success stories? We’ve got a few

We look back at a few seasonal "client projects" on which, frankly, we sleighed.

By Karen Bells|2025-12-19T14:04:37-05:00December 19th, 2025|communications strategy, content development, marketing|Comments Off on Holiday success stories? We’ve got a few
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  • The new Graeter's branding as displayed on the packaging for a pint of black raspberry chip.

Brand Promise: Graeter’s and Kylie Kelce

Two authentic, relevant and competitive “products” fulfill their brand promise: Kylie Kelce’s “Not Gonna Lie” podcast and Graeter’s Ice Cream.

By Nick Vehr|2025-11-13T20:32:01-05:00November 14th, 2025|communications strategy, marketing, Vehr news and perspectives|Comments Off on Brand Promise: Graeter’s and Kylie Kelce
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  • A robot hand points to graph.

AI: Where are we? Where are we headed?

AI is here to stay. Questions remain about timing and application. Questions about “Where are we?” are lessening as is anxiety over “Where are we headed?”

By Nick Vehr|2025-10-31T15:27:18-04:00October 31st, 2025|communications strategy, marketing, Vehr news and perspectives|Comments Off on AI: Where are we? Where are we headed?
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  • A group of diverse people interact at a coffee shop event.

6 customer engagement tactics to try

Sure, you use social listening tools and customer surveys, but have you tried inviting your customers out for coffee or having them co-create your event video?

By Karen Bells|2025-10-14T17:56:24-04:00October 10th, 2025|analytics, communications strategy, community relations, content development, event planning, executive communications, marketing, social media|Comments Off on 6 customer engagement tactics to try
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  • Two female coworkers sitting at a laptop laughing together.

Want to communicate better? Have fun.

Quizzes, trending songs, illustrations, sweepstakes, podcasts, storymaps and more — there’s no shortage of ways to liven up your corporate communications.

By Karen Bells|2025-10-14T18:05:34-04:00October 8th, 2025|communications strategy, content development, executive communications, marketing, social media|Comments Off on Want to communicate better? Have fun.
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Recent Posts

  • Social media influencers sway opinions
  • Rebuilding trust in time of insularity
  • Who to trust when trust is shifting
  • Fortune favors the brave … be bold
  • 3 creative ways to add marketing oomph

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