This year, the overly elaborate April Fools’ marketing schemes of years past were mostly absent, but there were a few well-received antics.
The images we use should always reflect and accurately represent our audiences. For stock photography, that hasn’t always been the case.
We all know that building a loyal following is a necessity for a successful brand. But loyalty is different from true love.
Our sentimentality for the 80s has become a cultural phenomenon, and this nostalgia is influencing design trends for 2020 in a big way.
In addition to delivering messages of good cheer, obligatory greeting cards also provide an invaluable marketing opportunity.
Consumers want quality, but also want to believe that they support a worthy cause.
Just as with scientific posters, some of the most effective billboards are the simplest, forgoing what many people would consider mandatories.
Leveraging trends may make a brand feel current, being on trend also means that a brand has less of an individual identity, and subsequently less recognition.
Are these formal aesthetics and stern colors a reflection on the negativity of our current political state?
Redesigning your website can be a daunting task — before you begin, read through these recommendations to help you improve your user experience.