Logo design inspiration
Leveraging trends may make a brand feel current, being on trend also means that a brand has less of an individual identity, and subsequently less recognition.
April Fools’ Day 2021: A lesson in marketing through humor
This year, the overly elaborate April Fools’ marketing schemes of years past were mostly absent, but there were a few well-received antics.
The changing faces of stock photography
The images we use should always reflect and accurately represent our audiences. For stock photography, that hasn’t always been the case.
Hopelessly devoted … to your brand
We all know that building a loyal following is a necessity for a successful brand. But loyalty is different from true love.
2020 design trends: what’s old is new again
Our sentimentality for the 80s has become a cultural phenomenon, and this nostalgia is influencing design trends for 2020 in a big way.
5 tips for holiday greeting success
In addition to delivering messages of good cheer, obligatory greeting cards also provide an invaluable marketing opportunity.
Brand loyalty: We want to believe
Consumers want quality, but also want to believe that they support a worthy cause.
Lessons in billboard design from a scientist
Just as with scientific posters, some of the most effective billboards are the simplest, forgoing what many people would consider mandatories.
Logos: Create the trends, or follow them?
Leveraging trends may make a brand feel current, being on trend also means that a brand has less of an individual identity, and subsequently less recognition.
Color trends: Did Pantone get it wrong?
Are these formal aesthetics and stern colors a reflection on the negativity of our current political state?