In the growing digital age, Google Analytics is becoming an increasingly beneficial tool in helping public relations professionals gain a deeper understanding of their audience(s).
Whether in work or our personal relationships, joining forces helps us to accomplish so much. Connections are key, and partnerships are essential components on the path to growth.
Developing and fostering relationships with the media are critical. Here are three essential tips to help you along the way.
78% of online audiences are watching video on Facebook Live. Before you begin, read through these tips to ensure success.
To a reporter, all the pitches they receive are just hooks on a line, so how do you get one to bite yours? Perhaps these can help you get the media catch of the day.
The hard work of pitching journalists has paid off and you landed a live TV interview. But the road doesn't end here, there is still more work to be done.
In our line of work, we are accustomed to asking the questions. This time around, we had to be the ones with the answers.