Swipe left, swipe right: Making the right agency match
Whether in work or our personal relationships, joining forces helps us to accomplish so much. Connections are key, and partnerships are essential components on the path to growth.
A picture is worth a thousand words, unless it isn’t
How many times have we heard it? “A picture is worth a thousand words.” Unless, of course, it isn’t. Or at least it is not the thousand words you first thought it to be.
Crisis communications management: things to remember
There are countless best practices for crisis communications management and it is good to be familiar with them.
Six reasons why the flywheel is more than 2019’s marketing darling
The flywheel might be the marketing industry’s darling for 2019, but the concepts that accompany it have actually presented a new way for me to look at my own marketing practice.
Building key media relationships in today’s digital world
Developing and fostering relationships with the media are critical. Here are three essential tips to help you along the way.
Cincinnati and CES 2019
I am not a tech geek. I do, however, understand the importance of innovation and risk to grow jobs, community and economies. All of this is also good for Cincinnati.
Brands and causes: “Because the boys watching today will be the men of tomorrow.”
It’s always tricky when brands take on causes. Brand loyalty is hard-earned and easily lost. Sometimes it works, and Gillette is hoping their gamble pays off.
Putting function first: Designing a more effective website
Redesigning your website can be a daunting task — before you begin, read through these recommendations to help you improve your user experience.
Master Facebook Live in three, two, one…
78% of online audiences are watching video on Facebook Live. Before you begin, read through these tips to ensure success.
Reel in the big one: Three tips for pitching media
To a reporter, all the pitches they receive are just hooks on a line, so how do you get one to bite yours? Perhaps these can help you get the media catch of the day.