Common Grounds: Karen Bells
Karen Bells talks media training, the future of journalism and what all marketing professionals can learn from Ben Harper.
I’m in PR, so why should I care about Google Analytics?
In the growing digital age, Google Analytics is becoming an increasingly beneficial tool in helping public relations professionals gain a deeper understanding of their audience(s).
5 tips for holiday greeting success
In addition to delivering messages of good cheer, obligatory greeting cards also provide an invaluable marketing opportunity.
Media transparency and our responsibility
If all media is biased one way or the other, and you don’t want to depend on that one outspoken aunt’s spin on the daily news, maybe you do need to spend a little time sorting it out.
Facebook takes a stab at transparency
Eerily well-timed ads continue to fuel this conspiracy theory despite Facebook’s claims that it does not listen to users for advertising purposes.
Become a Google Analytics guru with these 8 terms
When it comes to understanding your online audiences and quantifying campaign success, Google Analytics is an invaluable tool.
Changing media landscape: Gannett and GateHouse
Much of our engaged and interactive discussion focused not just on the business side of media, but on the future of journalism.
Brand loyalty: We want to believe
Consumers want quality, but also want to believe that they support a worthy cause.
Does social amplify SEO?
A common question is “does having a strong social presence help SEO”? The answer is well, sort of.
Are your images optimized for search?
Images – if correctly tagged – can play a big role in prospect conversion.