Creating SEO-friendly blog content
SEO takes time. By creating easy-to-navigate, keyword-relevant and scannable content, you increase the likelihood of clicks, shares and resulting backlinks.
Lessons in billboard design from a scientist
Just as with scientific posters, some of the most effective billboards are the simplest, forgoing what many people would consider mandatories.
Mid-year assessment: Marketing and branding
At mid-year, this may be the last, best time for your marketing efforts to have a meaningful impact on this year’s performance.
Mid-year assessment: Media relations
Are your media relations efforts working? At mid-year, this is a great time to assess.
Logos: Create the trends, or follow them?
Leveraging trends may make a brand feel current, being on trend also means that a brand has less of an individual identity, and subsequently less recognition.
Hard work, history at front lines of Scripps National Spelling Bee
My joint internship with Vehr Communications and The E.W. Scripps Company gave me an inside view of the 92nd Bee recently, an unforgettable and edifying experience.
Bee Report: The Auslaut (from the intern perspective)
Haley Fite and Max Winter were there for the “final sound” of the 2017 and 2019 Scripps National Spelling Bee Championship.
Welcome our new intern, Max Winter
Max Winter has joined our team this summer as intern with the Cincinnati Strategic Communications Leadership Program, which is a partnership between Vehr and the E.W. Scripps Company.
Color trends: Did Pantone get it wrong?
Are these formal aesthetics and stern colors a reflection on the negativity of our current political state?
A mind is a wonderful thing to measure
Cincinnati’s leading marketing and communications professionals gathered for a presentation from Joe Willke, President, and Elise Temple, PhD, Vice President, from Nielsen.