Is IGTV right for your brand? Before you whip out your phone and start producing content, ask yourself a few questions.
Can we connect the recent Cambridge Analytica data scam to big advertisers seeking greater transparency and accountability on Facebook? Yes.
Facebook is once again changing its algorithm to prioritize content from friends and family. As a Facebook user, thank you. As a Facebook marketer, WTH.
Rogue social media mistakes are not unheard of, and they are, unfortunately, the sort of crises that can happen in a split second of carelessness and can take years to recover from.
If a law enforcement agency exists, can they still have a personality on Twitter? Turns out, at least for a Kansas town with a population of 95,000, the answer is yes.
Instagram Stories are becoming the new “news feed,” and brands are using the slideshow of videos and photos to give their customers a taste of the people and personalities behind their products.
Having trouble reaching a millennial audience? Here’s a hint: millennials love authenticity. This is where social media influencers, lifestyle media and vloggers come into play.
Native advertising can be a great way to drive traffic and conversions. But ...
Way too many companies, even those filled with caring, engaged employees, are automated when it comes to customer service on social media.
Here are five pointers to keep your content fresh, relevant and engaging.