Game theory: Do the math, United

How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”

By | 2017-04-17T18:01:19+00:00 April 17th, 2017|Marketing Communications, Public Affairs, Social Media, Vr3|Comments Off on Game theory: Do the math, United

United makes headlines yet again, and not for the right reasons

Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.

By | 2017-04-11T20:42:29+00:00 April 11th, 2017|Marketing Communications, Media Relations, News, Social Media, Vr3|Comments Off on United makes headlines yet again, and not for the right reasons

Farewell, Dandelion: Crayola hits the mark with fan engagement

If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.

By | 2017-04-10T17:17:26+00:00 April 10th, 2017|Marketing Communications, Media Relations, Social Media, Vr3|Comments Off on Farewell, Dandelion: Crayola hits the mark with fan engagement

Vehr tip sheet: Partnering with social media influencers

Having trouble reaching a millennial audience? Here’s a hint: millennials love authenticity. This is where social media influencers, lifestyle media and vloggers come into play.

By | 2017-03-24T12:55:40+00:00 March 24th, 2017|Social Media, Vr3|Comments Off on Vehr tip sheet: Partnering with social media influencers

Fake news: We’re all to blame

We’ve all heard it. We’ve all seen it in headlines. We’re all to blame for the surge of “fake news.”

By | 2017-03-12T18:20:00+00:00 March 1st, 2017|Community Relations, Corporate Communications, Marketing Communications, Media Relations, News, Public Affairs, Social Media, Vr3|Comments Off on Fake news: We’re all to blame