How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.
Having trouble reaching a millennial audience? Here’s a hint: millennials love authenticity. This is where social media influencers, lifestyle media and vloggers come into play.
We’ve all heard it. We’ve all seen it in headlines. We’re all to blame for the surge of “fake news.”
We crave news and information. But all the constant refreshing is not without its toll, especially of late.
Five tips for a successful #TBT
Data gleaned from scientific research show our brains actually react to cute images. And brands responded.
Molly has compiled the best of the best for these cold winter months.
Join us for another installment of PR wisdom, brought to you by one of our favorite holiday movie characters.