A divided country … Communicators, it’s time to earn your pay
The challenge of finding common ground with an audience has never been greater. It’s time for professional communicators to earn their pay.
The drama is real … and there is so much more to it
Government regulation of new industries always has and always will be controversial. How will the debate around the largest social media platforms play out?
2020 key learning: be more prepared
Nearly all aspects of life have been disrupted by a convergence of challenges in 2020. For professional communicators, the work is just getting started.
When what you say and what is heard diverge
In today’s divisive world, actions, words and tone are being dissected and interpreted with heightened scrutiny. Are you anticipating your audience's reaction?
When tensions are high, don’t ghost your audience
Responding to angry customers can be a challenge, but silence is rarely your best option.
The White House: Coming up short on POTUS Covid-19 communications
In times of crisis, there is little room for leaders to waver, under-inform or increase uncertainty. The White House communications have come up short.
Workplace communications in today’s divisive world
Few would argue that this year’s Presidential contest is as divisive as any in our lifetimes. Is there a lesson in this for marketers and communicators?
Uber is putting its money where its mouth is
Uber just earned an “A” for saying what it means and meaning what it says.
Marketing during a “social dilemma”
Communicating with your mission-critical audiences during this historic tumult is not a task for the faint-of-heart.
Versatility: A critical asset during challenging times
2020 has tested us all, but the challenges we face head-on today will make us stronger competitors tomorrow.