Tethers between local & global issues never stronger, more visible
Musings from Laura Phillips as she steps into the role of IPREX Americas President.
When what you say and what is heard diverge
In today’s divisive world, actions, words and tone are being dissected and interpreted with heightened scrutiny. Are you anticipating your audience's reaction?
Uber is putting its money where its mouth is
Uber just earned an “A” for saying what it means and meaning what it says.
A playbook to view and capitalize on opportunity in a post-pandemic world
Effectively communicating to inform, inspire and move key stakeholders to action is a critical factor that will influence post-pandemic success.
PPP loan scrutiny — should my business be concerned?
As businesses take advantage of Paycheck Protection Program loans, some have received public backlash. If you’re concerned about potential scrutiny, here’s what you can do to prepare.
What’s luck got to do with it?
While a little bit of luck can go a long way, most of those fairy tale businesses have backstories – hard work, strategic planning and deliberate choices – that enabled them to create their own luck.
Facebook apocalypse?
Facebook is once again changing its algorithm to prioritize content from friends and family. As a Facebook user, thank you. As a Facebook marketer, WTH.