Women Lead Technology: A homecoming, of sorts

Sarah Cook
By Sarah Cook
November 19th, 2018

Suzanne, Sarah and the Mercy McAuley High School Women in Technology group.

Life always seems to find a way of taking you back home. This was exactly the case for me recently when I, along with fellow Vehr teammate, Suzanne Buzek, had an opportunity to meet a group of remarkable young women at Mercy McAuley High School, our alma mater.

Suzanne and I met with students engaged in the school’s Women Lead Technology program, an extra-curricular for young women interested in marketing and technology.  We shared our respective career paths and experiences, talked about the different ways we use technology in our jobs, and even dished a little on how we think the disciplines of marketing, communications and public relations may continue to evolve as these young women eventually enter the workforce.

Sarah Cook and Suzanne Buzek, Vehr team members and alums of the school.

This group of young women share career aspirations ranging from marketing and graphic design to government and cybersecurity. Suzanne talked about her history in corporate marketing and her time with Vehr Communications. I shared my background in TV news, public relations and communications.

In our line of work, we are accustomed to asking the questions. This time around, we had to be the ones with the answers. Students, who ranged from freshman still getting used to the routine of high school to seniors already thinking about graduation, asked us how we decided what to major to pursue, what we enjoyed most about our jobs, or why we’ve chosen to stay in Cincinnati.

Our visit to Mercy McAuley really forced us to reflect on our days as students, and the time spent imagining and planning our futures. As we left the school after our discussion, I was left wondering what our ever-changing industry will look like as these young women launch their own professional careers.

My time in that school shaped me into the woman and professional that I am today, just as much as I was influenced by the examples set by my mom and grandma, who attended Mercy and were influential parts of my career journey. Life can sometimes feel like a puzzle. And, when the pieces come together over time, they always seem to have a way of taking you back home.

By | 2018-11-19T15:40:53+00:00 November 19th, 2018|News|Comments Off on Women Lead Technology: A homecoming, of sorts

About the Author:

Sarah Cook
Sarah knows the media, and the media knows Sarah. Working in both the “biz” and on the flip side in PR has earned her a reputation in media relations - one of many skill sets that she brings to Vehr. Most recently, Sarah served as public relations specialist for the Cincinnati Freestore Foodbank. During her tenure, the organization achieved over 12,000 earned media mentions. She also served on the steering committee for the Freestore’s largest fundraising event, the Rubber Duck Regatta. During her time there, the “Duck” raised more than $1 million each year. You can call her a “duck expert” of sorts. Prior to Freestore, Sarah spent nearly eight years working in the TV news industry. She is grateful for her time in the business, and credits it with teaching her how to produce an exceptional product while working under tight deadlines. One of Sarah’s proudest titles is aunt. Outside of work, you will catch her spending time with her niece and twin nephews, and you can count on the fact that she will have her pup, Roxy Darlin’, in tow wherever and whenever possible.