Level up your communications plan
New year, new chance to build a killer plan. Here’s how to map out your 2025 corporate communications — build buy-in, align with the top, and fill in the gaps.
Law and PR: Similarities considering AI
There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.
How to rise above the messaging muck
When companies make controversial decisions — such as recent ones by corporate heavyweights to abandon DEI policies — tough communication is guaranteed.
Tough times spell tricky communication
Whether wading into a hot-button issue or simply trying to be heard amid a cultural storm, let the “five W’s” — who, what, where, when and why — be your guide.
Where are we in the AI revolution?
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
7 tips for vertical video marketing
TikTok. Instagram Reels. YouTube Shorts. Love it or hate it, there's no escape from vertical video. Here's how to ensure your content succeeds on social media.
Check out these AI communication tools
Need to remove unwanted objects from photos? Turn a blog into a YouTube video? Identify social bias in your language? These resources have you covered.
Lessons from Twitter’s change to X
When it comes to your corporate image, hard-won reputation, market presence and overall brand, there are plenty of lessons from Twitter’s chaotic rebirth as X.
X (formerly Twitter) vs. Threads, the great debate
Don’t leave behind X or jump wagon to Threads without taking everything into account.