Where are we in the AI revolution?
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
5 tips to step up your media relations
Positive news coverage can help tell your story and build your brand. Read on for ways to nail your pitches and interviews.
Painless TV interviews in 6 steps
Do you look at the reporter or the camera? How will that fashionable shirt look on the air? Is that microphone on? Here’s how to tackle that TV opportunity.
Presenting the Brand Promise Media Series
Today’s news media industry is disrupted, branded and remarkably segmented.
3 things working in news taught me
Dealing with the media can be intimidating, but it’s not necessarily as terrifying as you might think. Account Executive Sarah Cook has three tips about working with journalists.
Prosecute the story: Greiner’s law expertise lends communications tip
It doesn’t have to be a story (and you certainly don’t have to go to court) but Greiner’s advice is a refreshing take on a key principle for communicators on any level.
Step up your media game during the pandemic
Facing the media can be daunting under normal circumstances, but social distancing adds a whole new set of challenges. These tips will help you prepare for the spotlight.
Mid-year assessment: Media relations
Are your media relations efforts working? At mid-year, this is a great time to assess.