Mid-year assessment: Media relations

Are your media relations efforts working? At mid-year, this is a great time to assess. It may be your last, best time to improve this area of communications operations and ensure a positive impact on this year’s performance.

We’ve recently published our, “Guide: Mid-Year Marketing and Communications Assessment.” Please check it out when you can. It talks about more than just media relations, but let’s spend just a few paragraphs exploring how to make sure these efforts are coordinated, integrated and effective.

Website traffic: Are your media relations efforts driving traffic to your website? They should. If not, maybe you haven’t included the right links, or any links, in your releases. Reporters appreciate any “link-love” you can send their way. They’ll remember that in the future.

Media relations and social media integration: Today, your media relations efforts and social media usage should be fully integrated – they are inseparable. Make sure you’re linking through your social media channels to good media stories. This will, in turn, drive some traffic to the media outlets (they are all looking for clicks anywhere they can find them).

Key message inclusion: Make sure you evaluate whether your carefully considered key messages are finding their way into stories, whether online or in traditional media. If not, pull back and assess why. Ask yourself, “Are they too complicated?,” “Did our spokesperson communicate them accurately?,” or, “Do we have too many key messages?”

Take this time to assess your media relations efforts. Review our, “Guide: Mid-Year Marketing and Communications Assessment.”  While doing so, see what we have to say about marketing and branding, social media, crisis preparedness and assessing your website.

Have a great summer.

By |2019-08-14T13:12:49-04:00July 19th, 2019|marketing strategy, media relations|Comments Off on Mid-year assessment: Media relations

About the Author:

Nick Vehr
If Nick ever needs a personal slogan, a good one would be, “I’m open!” Whether catching passes as a Notre Dame football player (including from Joe Montana) or tackling any personal or professional challenge with a “We can do this!” enthusiasm, he’s open. That game attitude informs every project he takes on – and he’s taken on countless complex ones, including serving as managing director for the massive World Choir Games and founding Cincinnati 2012, Inc. to pursue designation for Cincinnati as a “U.S. Olympic Bid City.” Thanks to his varied background, from his past as a Cincinnati City Council member to his present as chair of the Economics Center at the University of Cincinnati, Nick understands the tough issues. Which is why anytime things hit the fan for a company, organization or local influencer, they call Nick.