Our team is growing, and we’re excited to welcome Haley Fite as the newest member of the Vehr team. Haley joins us as an Account Coordinator. Get to know Haley below, in her own words:
What are some of your favorite activities outside of work?
When I’m not working, I like to try my hand at new recipes from cakes to stews and everything in between. And, I’m always trying to cross a few items off my never-ending reading list.
What’s your favorite part of Cincinnati?
Cincinnati has so much to offer in terms of the arts and outdoor spaces and great events, I love spending my time out and about in the city.
Define PR in your own words.
For me, PR exists to build bridges – between brands and consumers, between businesses and between industries. As PR professionals, we are masters at connection and communication who are tasked with bringing the world just a little bit closer together.
What is the most recent book you’ve read?
Sourdough by Robin Sloan. It’s an interesting take on Silicon Valley, robotics, a somewhat sentient sourdough bread starter and the future of food as we know it.
Where’d you go to college and what was your major?
I graduated from the University of Cincinnati with a bachelor’s degree in communication and a minor in creative writing.
What media outlets do you follow on a regular basis? Why those ones?
I can be a bit of a tech geek (see proof here) so I like to stay current on all things tech and digital. I read everything from Engadget, Gizmodo and TechCrunch to Wired and the MIT Technology Review. Together, they keep me up-to-date on everything from the most recent Facebook misstep and Elon Musk tweet to the latest in nanotechnology and artificial intelligence.
What’s your favorite social media channel?
Twitter, although it may sometimes get a bad rep, because it always delivers me with the most fascinating articles and connects me to the best accounts and latest breaking news.
Have any cause marketing initiatives/PR campaigns/crisis management campaigns caught your eye lately?
I find the recent Wells Fargo, Uber and Facebook crisis management ads endlessly fascinating. Maybe, its cynicism or simply the near constant barrage of these ads I receive, but I spend more time than I’d like to admit picking them apart and comparing them to one another — both from the viewpoint of a consumer and a marketer.
What’s one thing that most people don’t know about you?
I was once in a Super Bowl commercial (locally aired, of course).