Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
7 tips for vertical video marketing
TikTok. Instagram Reels. YouTube Shorts. Love it or hate it, there's no escape from vertical video. Here's how to ensure your content succeeds on social media.
AI and change: Ignore at your own risk
The only constant is change. Some believe AI has forever changed us while others ignore AI’s real or potential impact. Embrace AI and keep humans in the mix.
Check out these AI communication tools
Need to remove unwanted objects from photos? Turn a blog into a YouTube video? Identify social bias in your language? These resources have you covered.
Lessons from Twitter’s change to X
When it comes to your corporate image, hard-won reputation, market presence and overall brand, there are plenty of lessons from Twitter’s chaotic rebirth as X.
Tips for school photo and video shoots
Five rules and reminders apply to any school photo or video shoot.
The Do’s and Don’ts of cause marketing
Here are three things to consider to make sure your brand keeps its balance while walking that tightrope.
Communicate like you mean it
Wading into the conversation on important matters or timely topics? Let authenticity, action and accountability drive your corporate messaging.
Brand Promise presents AI series
Our industry peers agree: AI is here to stay.
ChatGPT: Love it or leave it?
You can hardly avoid news of ChatGPT today, but where do you fall along the spectrum of love it or leave it? Here’s one take on its importance to marketers.
