The Nightmare Before Christmas and brand authenticity
While some may say it's the importance of having good intentions or the courage to try new things, we think the moral of this story is clear: Authenticity is king.
How social media — yes, social media — can make us better writers
For all its flaws, social media has an uncanny knack for delivering a much-needed lesson: Get. To. The. Point.
Storytelling has its place in business communications. The End.
Storytelling isn’t just for novelists and journalists, but what does it mean to marketers and business communicators?
FC Cincinnati: A study in brand development
Jeff Berding, FC Cincinnati's President, recently joined Vehr as part of our ongoing Caffeinated Connections series to share some insight into creating the foundation of a strong brand.
Marketing during a “social dilemma”
Communicating with your mission-critical audiences during this historic tumult is not a task for the faint-of-heart.
A playbook to view and capitalize on opportunity in a post-pandemic world
Effectively communicating to inform, inspire and move key stakeholders to action is a critical factor that will influence post-pandemic success.
Does your brand reflect your values?
The actions of a brand speak louder than its words. Ultimately, a brand’s reputation depends on whether it upholds the promise it makes with its consumers.
Creating a year-in-review designed to dazzle
Retrospectives are a can’t-miss content push for many brands. But, these seemingly fun and light-hearted reflections can come with a catch-22.
Mid-year assessment: Marketing and branding
At mid-year, this may be the last, best time for your marketing efforts to have a meaningful impact on this year’s performance.
Mid-year assessment: Media relations
Are your media relations efforts working? At mid-year, this is a great time to assess.