The Do’s and Don’ts of cause marketing
Here are three things to consider to make sure your brand keeps its balance while walking that tightrope.
Communicate like you mean it
Wading into the conversation on important matters or timely topics? Let authenticity, action and accountability drive your corporate messaging.
Brand Promise presents AI series
Our industry peers agree: AI is here to stay.
ChatGPT: Love it or leave it?
You can hardly avoid news of ChatGPT today, but where do you fall along the spectrum of love it or leave it? Here’s one take on its importance to marketers.
UC’s foray into AI ‘reads the room’
Did that conversation go as well as you thought? Was the audience tuning out your presentation? A technology advance by UC engineers just may have answers.
Brand Promise presents Bengals series
Are the Cincinnati Bengals more relevant, authentic and competitive than ever?
4 ways marketing will evolve in 2023
Some fundamentals will always drive smart marketing, but the ways in which businesses achieve their marketing goals are always evolving.
Bengals’ Super Bowl run paying dividends off field
The Bengals’ front office is capitalizing on the extra airtime with corporate partnerships as Cincinnati bounces back from its first Super Bowl appearance since 1989.
Three takeaways for defining and building a brand
Ed Burghard, a Vehr strategic advisor with three decades of experience with Procter & Gamble, shares how even the smartest marketers sometimes get it wrong.
Creativity waning? Let’s get you excited about your work again
Creativity isn’t just for the “creatives” among us. Graphic designers and writers need to keep their approach fresh, to be sure, but every member of a marketing and communications team needs to prioritize fresh thinking.