New year, new you? Trends for 2025
What does the year ahead look like for corporate communications? AI is here to stay. New tools pop up all the time. And some old favorites have sticking power.
CEO communications — go beyond basic
Sure, a companywide memo or annual report “Letter from the CEO” is important. But an organization’s top leader needs more tools in the communications toolbox.
Law and PR: Similarities considering AI
There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.
Where are we in the AI revolution?
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
7 tips for vertical video marketing
TikTok. Instagram Reels. YouTube Shorts. Love it or hate it, there's no escape from vertical video. Here's how to ensure your content succeeds on social media.
AI and change: Ignore at your own risk
The only constant is change. Some believe AI has forever changed us while others ignore AI’s real or potential impact. Embrace AI and keep humans in the mix.
Check out these AI communication tools
Need to remove unwanted objects from photos? Turn a blog into a YouTube video? Identify social bias in your language? These resources have you covered.
Lessons from Twitter’s change to X
When it comes to your corporate image, hard-won reputation, market presence and overall brand, there are plenty of lessons from Twitter’s chaotic rebirth as X.
Tips for school photo and video shoots
Five rules and reminders apply to any school photo or video shoot.