The evolution of AI as a game-changer
AI is a game-changer. Since late 2022, communication professionals’ use of the tool has grown. At the same time, we are all still learning how to use it.
AI is a game-changer. Since late 2022, communication professionals’ use of the tool has grown. At the same time, we are all still learning how to use it.
The game within the game: what’s the “Vehr Verdict” on 2025 Super Bowls ads? Thumbs up or thumbs down.
The value of public relations in 2025, according to local industry experts, rests on two core questions: “So What?” and “Why?”
What does the year ahead look like for corporate communications? AI is here to stay. New tools pop up all the time. And some old favorites have sticking power.
Sure, a companywide memo or annual report “Letter from the CEO” is important. But an organization’s top leader needs more tools in the communications toolbox.
There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
TikTok. Instagram Reels. YouTube Shorts. Love it or hate it, there's no escape from vertical video. Here's how to ensure your content succeeds on social media.
The only constant is change. Some believe AI has forever changed us while others ignore AI’s real or potential impact. Embrace AI and keep humans in the mix.