The evolution of AI as a game-changer
AI is a game-changer. Since late 2022, communication professionals’ use of the tool has grown. At the same time, we are all still learning how to use it.
Today’s PR: Ask “So what?” and “Why?”
The value of public relations in 2025, according to local industry experts, rests on two core questions: “So What?” and “Why?”
New year, new you? Trends for 2025
What does the year ahead look like for corporate communications? AI is here to stay. New tools pop up all the time. And some old favorites have sticking power.
CEO communications — go beyond basic
Sure, a companywide memo or annual report “Letter from the CEO” is important. But an organization’s top leader needs more tools in the communications toolbox.
Level up your communications plan
New year, new chance to build a killer plan. Here’s how to map out your 2025 corporate communications — build buy-in, align with the top, and fill in the gaps.
Let your editorial roadmap lead the way
It takes a little work up front, but building an annual editorial roadmap will save time, effort and aggravation all year and streamline your media relations.
How to rise above the messaging muck
When companies make controversial decisions — such as recent ones by corporate heavyweights to abandon DEI policies — tough communication is guaranteed.
Tough times spell tricky communication
Whether wading into a hot-button issue or simply trying to be heard amid a cultural storm, let the “five W’s” — who, what, where, when and why — be your guide.
Where are we in the AI revolution?
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Kick up your corporate storytelling
Sometimes, a straightforward narrative is the right fit. But alternative formats — graphics, videos, polls, Top 10 lists — can give your brand story a boost.