Writing for humans and algorithms in 2022
If you want to improve your search rankings and website traffic this year, here are a few copywriting tips that will please both the algorithms and the humans reading your content.
Who Dey think gonna watch commercials!
The most important thing about Super Bowl LVI is that Joe Burrow and the Bengals are playing, of course. The second most? The commercials.
Life is happening in smaller bites now. So, celebrate!
If we’ve learned anything in the past two years, maybe it's that we should worry less about things we can't change and find ways to celebrate the good.
Did you resolve to freshen up your communications this year?
This month, gyms are full of resolution-makers who will quickly abandon their ambitious plans. Don’t let your communications fall victim to that same fate.
PR lessons from the Grinch
Who knew we could learn so much from a character who was born with a heart “two sizes too small?”
What Buddy the Elf can teach us about making our own marketing magic
As Christmas movie heroes go, it’s hard to beat Buddy the Elf. His captivating holiday spirit has something to teach us about strategic marketing.
The Nightmare Before Christmas and brand authenticity
While some may say it's the importance of having good intentions or the courage to try new things, we think the moral of this story is clear: Authenticity is king.
This is my brand. I have to defend it.
PR textbooks don’t give Kevin McCallister enough credit for being a master of crisis communications. Here are five lessons from the holiday classic Home Alone.
3 reputation management tips to avoid looking like a turkey
Protecting your company’s reputation is a complex and never-ending task. The nuances can change based on the need, but there are several tips that always apply.
Do your team members know you appreciate them? Are you sure?
Sure, higher pay and cool perks can go a long way to boost employee morale and loyalty. But, experts say, so can good old-fashioned doses of appreciation.