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Leveraging trends may make a brand feel current, being on trend also means that a brand has less of an individual identity, and subsequently less recognition.
Leveraging trends may make a brand feel current, being on trend also means that a brand has less of an individual identity, and subsequently less recognition.
This month, VP of Client Services and Counselor Stacy Delk shares how she’s going old school this summer.
Lucy May, media veteran and new host of “Cincinnati Edition” on 91.7 WVXU-FM and 88.5 WMUB-FM, shares while media platforms are ever-changing, the elements of good storytelling remain true.
This month, Account Executive Sarah Cook talks zombies, Beach Boys and budgeting. Intrigued?
Ed Burghard, a Vehr strategic advisor with three decades of experience with Procter & Gamble, shares how even the smartest marketers sometimes get it wrong.
Two recent high-profile snafus show just how badly timing can go awry with corporate communications. There are lessons in there for all of us.
Scams are becoming commonplace on social media. It turns out, your parents were right — you should never trust strangers on the internet.
Will Coleman advocates for a popular daily word game, his favorite current TV series and a music match-making app in the first edition of the Monthly Binge.
America has just witnessed a remarkable case study in how to communicate in a tense, and often hostile, environment.
Comparing Zelensky and the challenges facing Ukraine to transformational leadership in the board room, the community or the classroom seems trite, to say the least. But it is true.