Level up your communications plan
New year, new chance to build a killer plan. Here’s how to map out your 2025 corporate communications — build buy-in, align with the top, and fill in the gaps.
Let your editorial roadmap lead the way
It takes a little work up front, but building an annual editorial roadmap will save time, effort and aggravation all year and streamline your media relations.
Law and PR: Similarities considering AI
There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.
How to rise above the messaging muck
When companies make controversial decisions — such as recent ones by corporate heavyweights to abandon DEI policies — tough communication is guaranteed.
Tough times spell tricky communication
Whether wading into a hot-button issue or simply trying to be heard amid a cultural storm, let the “five W’s” — who, what, where, when and why — be your guide.
Where are we in the AI revolution?
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
Kick up your corporate storytelling
Sometimes, a straightforward narrative is the right fit. But alternative formats — graphics, videos, polls, Top 10 lists — can give your brand story a boost.
7 tips for vertical video marketing
TikTok. Instagram Reels. YouTube Shorts. Love it or hate it, there's no escape from vertical video. Here's how to ensure your content succeeds on social media.
AI and change: Ignore at your own risk
The only constant is change. Some believe AI has forever changed us while others ignore AI’s real or potential impact. Embrace AI and keep humans in the mix.