If a law enforcement agency exists, can they still have a personality on Twitter? Turns out, at least for a Kansas town with a population of 95,000, the answer is yes.
Having trouble reaching a millennial audience? Here’s a hint: millennials love authenticity. This is where social media influencers, lifestyle media and vloggers come into play.
The chain restaurant is under siege on Facebook, Twitter and Instagram because it fired an employee whose husband then asked “why” on Twitter. And so #justiceforbradswife was born.
Five tips for a successful #TBT
With all of the action surrounding the Games, brands are stepping up in a big way.
Here are our top do’s and don’ts for manning social media channels during a crisis.
You didn’t deserve the bullying on the Twitter playground by armchair quarterbacks.
Some of the VC staff weighs in on emojis we'd find helpful while scrolling through newsfeeds.
Way too many companies, even those filled with caring, engaged employees, are automated when it comes to customer service on social media.
In two days, there was a Snapchat 101 story in the Wall Street Journal and numerous news stories that JP Morgan Chase had, for the first time, tweeted its earnings announcement.