Does social amplify SEO?

Many brands spend more time updating their social channels than their website content. A common question is “does having a strong social presence help SEO”? The answer is well, sort of.

Google says it does not consider social media when it comes to search rankings, meaning there isn’t a dotted line between having a Facebook page and your website’s placement on the search engine results page. However, sharing links to articles on Facebook can affect your SEO.

Here’s how – you share a piece of high-quality content via social. Your friends and followers link to your content on their websites or blog. Assuming these websites are high-quality, the inbound links to your content send a signal to Google that when external websites link to your content, inbound links are created. Inbound links to a piece of content signal that this particular piece of content is helpful to readers.

You can improve overall SEO by promoting your online content via social in hopes it gets shared and clicked on by friends and fans. The increased site activity may help elevate the position within search results of a new piece of content.

By |2019-09-03T21:00:52-04:00September 3rd, 2019|digital, social media|Comments Off on Does social amplify SEO?

About the Author:

Stacy Delk
If you need it done, chances are Stacy’s done it before. In her two decades as a marketing communications strategist, this agency leader has helped consumer and B2B companies with internal and external communications, inbound marketing (she’s HubSpot certified in Inbound Methodology), event creation and promotion, social media strategy, crisis counsel and so much more. Stacy works with brands in a variety of industries, but the home improvement and building products industries hold a special place for this serial home improver and former farm girl. Whether on your business or her ever-evolving home, she loves to roll up her sleeves and get to work.