Are your images optimized for search?

You’ve meticulously researched, written, edited and optimized your blog and website copy, but have you taken the same care with your images? Images – if correctly tagged – can play a big role in prospect conversion.

First, ensure the image file name is descriptive (rather than “image 1” or IMG1231) and incorporates your keyword(s).

Second, make sure an image alt attribute is added to an image tag. The alt attribute should provide specific detail on what the image is about (ideally using your keyword) which in turn allows a search engine to find it and include it in a topical image gallery. Tagged images also elevate the overall webpage content and increases the likelihood it appears in relevant search queries.

Don’t fret if your page has hundreds of images – focus on those that provide the reader the most value and that could stand on their own as a piece of content.

By |2019-09-03T20:56:29-04:00September 3rd, 2019|digital strategy|Comments Off on Are your images optimized for search?

About the Author:

Stacy Delk
If you need it done, chances are Stacy’s done it before. In her two decades as a marketing communications strategist, this agency leader has helped consumer and B2B companies with internal and external communications, inbound marketing (she’s HubSpot certified in Inbound Methodology), event creation and promotion, social media strategy, crisis counsel and so much more. Stacy works with brands in a variety of industries, but the home improvement and building products industries hold a special place for this serial home improver and former farm girl. Whether on your business or her ever-evolving home, she loves to roll up her sleeves and get to work.