Brand Promise: Graeter’s and Kylie Kelce
Two authentic, relevant and competitive “products” fulfill their brand promise: Kylie Kelce’s “Not Gonna Lie” podcast and Graeter’s Ice Cream.
AI: Where are we? Where are we headed?
AI is here to stay. Questions remain about timing and application. Questions about “Where are we?” are lessening as is anxiety over “Where are we headed?”
Meet Vehr intern Sophia Duff
With her love of social media, film, technology and brand-building, Xavier senior Sophia Duff is a welcome addition to the Vehr Communications team.
The evolution of AI as a game-changer
AI is a game-changer. Since late 2022, communication professionals’ use of the tool has grown. At the same time, we are all still learning how to use it.
2025 Super Bowl ads: Thumbs up or down
The game within the game: what’s the “Vehr Verdict” on 2025 Super Bowls ads? Thumbs up or thumbs down.
Law and PR: Similarities considering AI
There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.
Where are we in the AI revolution?
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
AI and change: Ignore at your own risk
The only constant is change. Some believe AI has forever changed us while others ignore AI’s real or potential impact. Embrace AI and keep humans in the mix.
Societal impact: Gutenberg Press v. AI
Is the information-sharing impact of AI on society bigger than that of the introduction of the Gutenberg Press in 1440?