Communicating in times of change
Even in the face of sometimes disorienting change, let clear and authentic communication provide the stability that steers your organization through.
Even in the face of sometimes disorienting change, let clear and authentic communication provide the stability that steers your organization through.
Sure, a companywide memo or annual report “Letter from the CEO” is important. But an organization’s top leader needs more tools in the communications toolbox.
When companies make controversial decisions — such as recent ones by corporate heavyweights to abandon DEI policies — tough communication is guaranteed.
Whether wading into a hot-button issue or simply trying to be heard amid a cultural storm, let the “five W’s” — who, what, where, when and why — be your guide.
When it comes to how your organization communicates about its spirit of giving back, avoid “pinkwashes” and humble brags by focusing on these best practices.
Holidays are a time for food, family and celebration. It’s also a time when giving is top of mind for many, thus making it an ideal time to highlight your company’s philanthropic efforts.