Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
7 tips for vertical video marketing
TikTok. Instagram Reels. YouTube Shorts. Love it or hate it, there's no escape from vertical video. Here's how to ensure your content succeeds on social media.
Check out these AI communication tools
Need to remove unwanted objects from photos? Turn a blog into a YouTube video? Identify social bias in your language? These resources have you covered.
Lessons from Twitter’s change to X
When it comes to your corporate image, hard-won reputation, market presence and overall brand, there are plenty of lessons from Twitter’s chaotic rebirth as X.
X (formerly Twitter) vs. Threads, the great debate
Don’t leave behind X or jump wagon to Threads without taking everything into account.
Lessons in ill-timed company announcements
Two recent high-profile snafus show just how badly timing can go awry with corporate communications. There are lessons in there for all of us.
Beware the social media scams
Scams are becoming commonplace on social media. It turns out, your parents were right — you should never trust strangers on the internet.
How social media — yes, social media — can make us better writers
For all its flaws, social media has an uncanny knack for delivering a much-needed lesson: Get. To. The. Point.
The drama is real … and there is so much more to it
Government regulation of new industries always has and always will be controversial. How will the debate around the largest social media platforms play out?
When tensions are high, don’t ghost your audience
Responding to angry customers can be a challenge, but silence is rarely your best option.