Level up your communications plan
New year, new chance to build a killer plan. Here’s how to map out your 2025 corporate communications — build buy-in, align with the top, and fill in the gaps.
New year, new chance to build a killer plan. Here’s how to map out your 2025 corporate communications — build buy-in, align with the top, and fill in the gaps.
It takes a little work up front, but building an annual editorial roadmap will save time, effort and aggravation all year and streamline your media relations.
There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.
When companies make controversial decisions — such as recent ones by corporate heavyweights to abandon DEI policies — tough communication is guaranteed.
Whether wading into a hot-button issue or simply trying to be heard amid a cultural storm, let the “five W’s” — who, what, where, when and why — be your guide.
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
Positive news coverage can help tell your story and build your brand. Read on for ways to nail your pitches and interviews.
Do you look at the reporter or the camera? How will that fashionable shirt look on the air? Is that microphone on? Here’s how to tackle that TV opportunity.
Today’s news media industry is disrupted, branded and remarkably segmented.