Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
Kick up your corporate storytelling
Sometimes, a straightforward narrative is the right fit. But alternative formats — graphics, videos, polls, Top 10 lists — can give your brand story a boost.
Keep up as AI reshapes communication
As the seismic shift of AI continues to transform how work gets done, a study found that business is at a tipping point in its relationship with communication.
‘See ya!’ to these 10 words or phrases
“You’re on mute,” “it is what it is,” “ping” — aren’t these ready for the dust heap yet? Can we send them the way of “value-added”?
Got ‘rizz’? Words that clicked in 2023
Every year, the dictionary wizards at Merriam-Webster and Oxford give us a look at the words that are moving us. How do those affect the way you communicate?
X (formerly Twitter) vs. Threads, the great debate
Don’t leave behind X or jump wagon to Threads without taking everything into account.
Back-to-school lessons for the workplace
Your favorite teachers had some pretty useful ideas about organization, process, flexibility and measurement. Take those learnings to the office.
Affirmative action: What’s the impact?
What will the Supreme Court ruling overturning affirmative action in academic admissions mean for other industry sectors and how should communicators prepare?
The Do’s and Don’ts of cause marketing
Here are three things to consider to make sure your brand keeps its balance while walking that tightrope.
Communicate like you mean it
Wading into the conversation on important matters or timely topics? Let authenticity, action and accountability drive your corporate messaging.