Let your editorial roadmap lead the way
It takes a little work up front, but building an annual editorial roadmap will save time, effort and aggravation all year and streamline your media relations.
It takes a little work up front, but building an annual editorial roadmap will save time, effort and aggravation all year and streamline your media relations.
There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.
When companies make controversial decisions — such as recent ones by corporate heavyweights to abandon DEI policies — tough communication is guaranteed.
Whether wading into a hot-button issue or simply trying to be heard amid a cultural storm, let the “five W’s” — who, what, where, when and why — be your guide.
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
Sometimes, a straightforward narrative is the right fit. But alternative formats — graphics, videos, polls, Top 10 lists — can give your brand story a boost.
As the seismic shift of AI continues to transform how work gets done, a study found that business is at a tipping point in its relationship with communication.
“You’re on mute,” “it is what it is,” “ping” — aren’t these ready for the dust heap yet? Can we send them the way of “value-added”?
Every year, the dictionary wizards at Merriam-Webster and Oxford give us a look at the words that are moving us. How do those affect the way you communicate?