Using Google Analytics to improve your blog
Google Analytics is a wonderful tool. Marketers get tons of information from the data available from what blog posts are most popular to what device people are using to get to your website.
Think your dashboard holds all the answers?
While marketing dashboard metrics are critical and should be reviewed regularly, we’d provide greater value to our organizations if we look at them in the context of the larger business environment and explore all the possible nuances that took us from A to B.
What PR pros can learn from Google Analytics
In the digital age, it’s hard to ignore metrics.
How vain are these campaign metrics?
Which metrics matter when it comes to evaluating a communications program?
Demographics aren’t enough with digital advertising
When you thought you had digital ad campaigns down pat, consumer behavior changes.