Where are we in the AI revolution?
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
Kick up your corporate storytelling
Sometimes, a straightforward narrative is the right fit. But alternative formats — graphics, videos, polls, Top 10 lists — can give your brand story a boost.
7 tips for vertical video marketing
TikTok. Instagram Reels. YouTube Shorts. Love it or hate it, there's no escape from vertical video. Here's how to ensure your content succeeds on social media.
AI and change: Ignore at your own risk
The only constant is change. Some believe AI has forever changed us while others ignore AI’s real or potential impact. Embrace AI and keep humans in the mix.
Societal impact: Gutenberg Press v. AI
Is the information-sharing impact of AI on society bigger than that of the introduction of the Gutenberg Press in 1440?
5 tips to step up your media relations
Positive news coverage can help tell your story and build your brand. Read on for ways to nail your pitches and interviews.
Painless TV interviews in 6 steps
Do you look at the reporter or the camera? How will that fashionable shirt look on the air? Is that microphone on? Here’s how to tackle that TV opportunity.
Keep up as AI reshapes communication
As the seismic shift of AI continues to transform how work gets done, a study found that business is at a tipping point in its relationship with communication.
Check out these AI communication tools
Need to remove unwanted objects from photos? Turn a blog into a YouTube video? Identify social bias in your language? These resources have you covered.