2020 key learning: be more prepared
Nearly all aspects of life have been disrupted by a convergence of challenges in 2020. For professional communicators, the work is just getting started.
Workplace communications in today’s divisive world
Few would argue that this year’s Presidential contest is as divisive as any in our lifetimes. Is there a lesson in this for marketers and communicators?
Marketing during a “social dilemma”
Communicating with your mission-critical audiences during this historic tumult is not a task for the faint-of-heart.
Versatility: A critical asset during challenging times
2020 has tested us all, but the challenges we face head-on today will make us stronger competitors tomorrow.
Communicating into, during and through COVID-19: a communications framework
As you navigate this crisis and gradual return to business, our framework will help guide the conversation with your most important audiences.
Mid-year assessment: Marketing and branding
At mid-year, this may be the last, best time for your marketing efforts to have a meaningful impact on this year’s performance.
Mid-year assessment: Media relations
Are your media relations efforts working? At mid-year, this is a great time to assess.
A brand builder’s master class with John Pepper
I recently had the opportunity, with some other Cincinnati-area marketers and communicators, to listen to, learn from and chat with one of the world’s most iconic brand builders – John Pepper.