New year, new you? Trends for 2025
What does the year ahead look like for corporate communications? AI is here to stay. New tools pop up all the time. And some old favorites have sticking power.
CEO communications — go beyond basic
Sure, a companywide memo or annual report “Letter from the CEO” is important. But an organization’s top leader needs more tools in the communications toolbox.
Law and PR: Similarities considering AI
There are many similarities between what lawyers and marketing and PR professionals do. This is even more true when considering Artificial Intelligence.
How to rise above the messaging muck
When companies make controversial decisions — such as recent ones by corporate heavyweights to abandon DEI policies — tough communication is guaranteed.
Tough times spell tricky communication
Whether wading into a hot-button issue or simply trying to be heard amid a cultural storm, let the “five W’s” — who, what, where, when and why — be your guide.
Where are we in the AI revolution?
AI will never replace human creativity, understanding, judgment and experience. It will improve efficiency, inform strategy and inspire creative thinking.
Gemini AI stumbles out of the blocks
Authenticity is at the core of a brand promise. Google stumbled out of the blocks with advertising for its AI product, Gemini, during the Games.
Affirmative action: What’s the impact?
What will the Supreme Court ruling overturning affirmative action in academic admissions mean for other industry sectors and how should communicators prepare?
Prosecute the story: Greiner’s law expertise lends communications tip
It doesn’t have to be a story (and you certainly don’t have to go to court) but Greiner’s advice is a refreshing take on a key principle for communicators on any level.
PR lessons from the Grinch
Who knew we could learn so much from a character who was born with a heart “two sizes too small?”