Sarah Cook | Vehr Communications

About Sarah Cook

Water makes up about 70 percent of the earth’s surface but, quite possibly, 100 percent of Sarah’s soul. Though she’s a landlocked Cincinnati native, she loves to go surfing on vacation, and Beach Boys music is her personal soundtrack. Water figures into her career, too. As a longtime public relations specialist for Cincinnati Freestore Foodbank, Sarah served on the steering committee for the beloved Rubber Duck Regatta. She believes in getting results: The Duck has raised more than $1 million annually since 2014, and the food bank won more than 12,000 earned media mentions during her tenure. It’s no surprise Sarah’s so skilled at media relations – she spent almost eight years as a TV journalist, too.

3 things working in news taught me

Dealing with the media can be intimidating, but it’s not necessarily as terrifying as you might think. Account Executive Sarah Cook has three tips about working with journalists.

By Sarah Cook|2024-03-20T16:13:09-04:00October 25th, 2022|media relations|Comments Off

PR lessons from the Grinch

Who knew we could learn so much from a character who was born with a heart “two sizes too small?”

By Sarah Cook|2023-08-25T17:44:39-04:00December 10th, 2021|crisis communications|Comments Off

Three nonprofit fundraising tips in a crisis

Here are three tips to keep fundraising efforts going strong for nonprofits continuing to address increased community needs during this time.

By Sarah Cook|2024-03-20T16:30:36-04:00April 20th, 2021|communications strategy, COVID-19, Vehr tip sheet|Comments Off

Tips for showcasing your company’s philanthropic efforts

Holidays are a time for food, family and celebration. It’s also a time when giving is top of mind for many, thus making it an ideal time to highlight your company’s philanthropic efforts.

By Sarah Cook|2019-11-18T19:44:10-05:00November 18th, 2019|community relations|Comments Off