Lawrence, Kansas PD: A lovely Twitter surprise

If a law enforcement agency exists, can they still have a personality on Twitter?

At least for a Kansas town with a population of 95,000, the answer is yes.

On a Thursday night when I was looking for anything (anything) to help put off the grueling task of going to sleep, I found a retweet from the Lawrence, KS. police department:

Turns out, the humble force that protects and serves the town’s mostly-college-aged population had spent the summer with the film crew for the television show COPS (which, is in season 30, by the way). Whether pending reality TV stardom is the cause or the effect, their Twitter feed is delightful.

I’ve included a few screen shots (of the many I’ve captured), but go ahead and see the account for yourself here.

 

Funnier than Super Troopers, they deadpan and mean it (“It’s that time of the year, the time to #DriveSober (Jan. thru Dec.)…”), provide helpful advice (“Lock your cars”), and expertly use the reply/thread function to share information and provide updates that need more than 140 characters.

I was so charmed by their moxy I decided to give them a call the next day and ask some questions from an admirer (steal like an artist, right?). The general phone number went to voicemail. But I did some sneaky sneaking (as they would call it) and found their account is legitimate (not a parody, check), and is handled by one person (consistent voice, check).

Clearly, an unwavering execution of sound social media principles are integral to their secret Twitter sauce, including the following:

Cultivate an audience

The police force is out in the community, interacting with people at all times, and it’s obvious that the Twitter handler really “gets” all of the facets of the community. New KU students, town residents, students and alumni who’ve stuck around all have equal shots at being teased. It works: the account clearly has an established (loyal) following.

Communicate fast, correct inaccuracies

When it comes to public safety issues, car accidents or general initiatives (“forewarned is fair-warned,” they say), the account communicates early and often, and then corrects or updates information along the way as it’s made available, getting plenty of use out of that reply function to keep updates organized.

Don’t take yourselves too seriously

This is a no-brainer, but for the person crafting the tweets, it’s all equal parts practice, skill for the craft, luck, and a gift.

While I didn’t get the chance to talk to the person behind this account, yet, I did get more than a few chuckles and a new social media account to admire from a far. I don’t know what you’ll be doing this Friday night, but I’ll be rooting for no bar closing fights on the #LKPDTweetalong.

By |2019-01-21T13:20:16+00:00September 8th, 2017|social media|Comments Off on Lawrence, Kansas PD: A lovely Twitter surprise

About the Author:

Suzanne Buzek
Everything in life comes down to energy, whether at a subatomic level or on grand cosmic scale –conserving it, sharing it, harnessing it. Ladies and gentlemen, meet Suzanne, who is energy incarnate. Make that ENERGY! She directs that energy toward getting things done for clients in a thoughtful, collaborative way. Her specialties include content development and marketing communications strategy for clients in technology, education, nonprofit and other industries. Suzanne brings the same enthusiasm to every project, whether small and simple or wide-ranging – such as communications to support 1,000 national customers while in-house at a large corporation. Her role as president of the American Marketing Association Cincinnati means she keeps our marketing skills on the leading edge, too.