Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
Maybe American Airlines learned from United’s mistakes. Maybe they have a great PR team. Either way, they handled their crisis quickly and professionally making them the standard for how an airline should respond to a crisis.
How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
The chain restaurant is under siege on Facebook, Twitter and Instagram because it fired an employee whose husband then asked “why” on Twitter. And so #justiceforbradswife was born.
Here are our top do’s and don’ts for manning social media channels during a crisis.
Sharapova and her team have taken several noteworthy steps thus far.
The chain is taking an unprecedented move to close all restaurants on Feb. 8 for an all-staff meeting on food safety via a live satellite feed.
While the execution of a crisis plan should be anything but routine, crisis planning is an extremely disciplined exercise.