United makes headlines yet again, and not for the right reasons

Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.

By | April 11th, 2017|Marketing Communications, Media Relations, News, Social Media, Vr3|Comments Off on United makes headlines yet again, and not for the right reasons

Do’s and don’ts on social media during a crisis

Here are our top do’s and don’ts for manning social media channels during a crisis.

By | March 31st, 2016|Corporate Communications, Marketing Communications, Social Media, Uncategorized, Vr3|Comments Off on Do’s and don’ts on social media during a crisis

Maria Sharapova’s recent announcement a lesson in crisis communications

Sharapova and her team have taken several noteworthy steps thus far.

By | March 9th, 2016|Marketing Communications, Media Relations, Uncategorized, Vr3|Comments Off on Maria Sharapova’s recent announcement a lesson in crisis communications

Chipotle still reeling, closing stores Feb. 8

The chain is taking an unprecedented move to close all restaurants on Feb. 8 for an all-staff meeting on food safety via a live satellite feed.

By | January 18th, 2016|Community Relations, Corporate Communications, Marketing Communications, Public Affairs, Uncategorized, Vr3|Comments Off on Chipotle still reeling, closing stores Feb. 8