Dove misses the mark
Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
What American Airlines got right
Maybe American Airlines learned from United’s mistakes. Maybe they have a great PR team. Either way, they handled their crisis quickly and professionally making them the standard for how an airline should respond to a crisis.
Game theory: Do the math, United
How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”
United makes headlines yet again, and not for the right reasons
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
Cracker Barrel, don’t ignore #bradswife and her fans
The chain restaurant is under siege on Facebook, Twitter and Instagram because it fired an employee whose husband then asked “why” on Twitter. And so #justiceforbradswife was born.
Do’s and don’ts on social media during a crisis
Here are our top do’s and don’ts for manning social media channels during a crisis.
Maria Sharapova’s recent announcement a lesson in crisis communications
Sharapova and her team have taken several noteworthy steps thus far.
Chipotle still reeling, closing stores Feb. 8
The chain is taking an unprecedented move to close all restaurants on Feb. 8 for an all-staff meeting on food safety via a live satellite feed.
The crisis communications game plan
While the execution of a crisis plan should be anything but routine, crisis planning is an extremely disciplined exercise.