Don’t know much about history … What I DO know is communication

Regardless of your politics, if you are a spokesperson and you must comment, you (or someone who works for you) needs to do SEVEN things well.

By | 2017-08-28T14:59:34+00:00 August 28th, 2017|Media Relations, Vr3|Comments Off on Don’t know much about history … What I DO know is communication

Game theory: Do the math, United

How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”

By | 2017-04-17T18:01:19+00:00 April 17th, 2017|Marketing Communications, Public Affairs, Social Media, Vr3|Comments Off on Game theory: Do the math, United