Communicating when there are no good options
When the going gets tough, communicators must trade in campaigning and wordsmithing for the basics of good communications.
When the going gets tough, communicators must trade in campaigning and wordsmithing for the basics of good communications.
Business leaders can take 8 lessons from Ohio Governor Mike DeWine and Ohio Department of Health Director Dr. Amy Acton for delivering high-stakes messages during crisis.
The actions of a brand speak louder than its words. Ultimately, a brand’s reputation depends on whether it upholds the promise it makes with its consumers.