We get it: The CEO has plenty of fish to fry — appeasing shareholders, implementing enterprise changes, watching the bottom line, navigating economic and industry trends and, well, a bit of everything else.

But that doesn’t change the fact that great CEO communications matter … a lot. And studies consistently find that employees and customers alike crave more and better messaging from top executives.

If you’re a CEO (or a communications professional supporting one) here are a few things to try:

• Get out of the C-Suite more often, whether touring the factory floor or visiting company locations that usually get overlooked for executive interactions.
• Spotlight employees from different work sites with photos on your corporate LinkedIn and Facebook pages.
• Go on an annual listening tour at key customers’ operations.
• Once a month, host a rotating roster of important vendors for getting-to-know-you lunches.
• Amplify your voice in the community on issues that support the company’s core values.
• Double down on thought leadership — in op-ed columns, trade media articles and Q&As.
• Be consistent. Think intentional and recurring, rather than a small burst of communication followed by months of silence.
• Host “Ask Me Anything” sessions, both in-person and virtual, with key groups, including employees, stakeholders, municipal and business leaders, and so on.
• Participate in roundtables on relevant topics (through the Chamber, Rotary, local universities, economic development groups, etc.).
• Ramp up your social media engagement, with a focus on interactivity.
• Host a monthly podcast. And seek opportunities to be a guest on relevant podcasts from media outlets, advocacy groups and more.
• Regularly shoot simple videos on your phone as you’re going through your work week, using them to highlight new products, employee accomplishments, community partnerships and the like on social media, in the company newsletter and on your podcast.
• Become a reverse-mentor, learning about your company from those on the front lines.
• Hold quarterly “lunch and learn” meals for community groups, vendors, suppliers, partners or elected officials where you share an inside look at the company, as well as useful advice.
• Host reverse lunch and learns, with one or more of the above groups sharing an inside look at their organizations and expertise.
• Create a relaxed opportunity for sharing, stories and connection through “fireside chats” — a more casual type of town hall. Attendees could be employee groups, community supporters, industry experts and so on.
• Be a guest “deejay” on your city’s business-oriented radio or TV program.
• If you’re the type who loves to dance, hit the dance floor at the company holiday party, communitywide anniversary bash or fundraiser.
• Pepper your communications with rich media (video, photos, GIFs, infographics, games).
• Send out a weekly trivia question, quiz or bit of interesting company history to internal teams.
• Ask a reporter out for coffee with no formal agenda. Next month, ask another reporter out for lunch.
• Tap engaged employees to serve as advocates for the company, internally or externally.