Digital video: Do advertisers love it more than users?

As marketers are aware, we can’t ignore numbers like that. When consumers are headed toward something like video in large droves, we can’t help ourselves. We must go there, too.

By | July 27th, 2017|Marketing Communications, Vr3|Comments Off on Digital video: Do advertisers love it more than users?

Are PR pros to blame for fake news?

PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.

By | July 11th, 2017|News, Uncategorized, Vr3|Comments Off on Are PR pros to blame for fake news?

6 PR takeaways from Fixer Upper

We’ve started to notice how, no matter what happens during the course of their project, the families seem to walk away satisfied, proud and happy about their investment, which, when it comes down to it, is exactly how we want our clients to feel after they meet with our team.

By | June 12th, 2017|Marketing Communications, Vr3|Comments Off on 6 PR takeaways from Fixer Upper

What PR pros can learn from Google Analytics

In the digital age, it’s hard to ignore metrics.

By | September 15th, 2016|Community Relations, Corporate Communications, Marketing Communications, Media Relations, Social Media, Uncategorized, Vr3|Comments Off on What PR pros can learn from Google Analytics